Views, Likes, Shares & Links. YouTube video rankings are affected by the number of views, likes (thumbs up) on YouTube, social shares and inbound links. When a video is published on your channel, you should begin distribution to help gain views, likes, shares and links. Here are some ways to distribute your video content:
- Share on all your social profiles
- Include in email updates/newsletters to your customers
- Embed on your website, use as a topic for a blog post, or place in an existing video section of your website
- Share on social bookmarking sites like Reddit or StumbleUpon
- If the video is relevant and significant enough, you can conduct outreach to targeted sites, blogs, etc., to gain exposure
Here is an example of one of Elite SEM’s video link and social share metrics. As you can see, the video has a page authority of 49/100, which is pretty good.